Aural is a network of Hearing Centers with more than 45 years of experience and presence in several countries in Europe and Latin America. Its commercial proposal is a synergy between its main product, WIDEX™ hearing aids, and the provision of professional and specialized services around the hearing needs of patients. Its business model has two commercial pillars: retail sales with its own points of sale and experience centers, and the wholesale distribution of Widex™ products and their complements.

A strategic communication applied to the different media and formats in which the brand is present, both commercially and corporately with its distributors, partners and most importantly its employees. This communication must represent the commercial and business ideals of the brand, always strictly connected to its visual identity.

We develop a communication appropriate to the market to which the brand is addressed with a very professional look that represents the commercial and business ideals of the brand, always strictly connected to its visual identity, the personality of the brand and the positioning achieved over the years, but in turn demonstrate a friendly and close speech for its users. all this, aligned with the brand language of your Widex™ product.

Caliope – Bravo

Caliope

Sport Clothes

THE CLIENT

Caliope is a new sportswear brand that fuses classic elegance with contemporary innovation, creating a unique proposal with a strong focus on quality, detail and functionality, combining tradition, modernity but above all comfort. Inspired by the muse Calliope, symbol of greatness and creativity, each garment is designed for those who seek excellence in both style and performance.

REQUIREMENT

A solid visual identity that connects with the brand’s values and fundamentals.

SOLUTION

We developed a structured brand, with a communication inspired by the goddess Calliope as a symbol of excellence and elements of sport such as movement to build a symbol that represents the personality of the brand. Additionally, a neo-classical color palette was built with touches of light in bright colors that give the visual focus without losing its subtle and sophisticated style.