Aural is a network of Hearing Centers with more than 45 years of experience and presence in several countries in Europe and Latin America. Its commercial proposal is a synergy between its main product, WIDEX™ hearing aids, and the provision of professional and specialized services around the hearing needs of patients. Its business model has two commercial pillars: retail sales with its own points of sale and experience centers, and the wholesale distribution of Widex™ products and their complements.

A strategic communication applied to the different media and formats in which the brand is present, both commercially and corporately with its distributors, partners and most importantly its employees. This communication must represent the commercial and business ideals of the brand, always strictly connected to its visual identity.

We develop a communication appropriate to the market to which the brand is addressed with a very professional look that represents the commercial and business ideals of the brand, always strictly connected to its visual identity, the personality of the brand and the positioning achieved over the years, but in turn demonstrate a friendly and close speech for its users. all this, aligned with the brand language of your Widex™ product.

Bravo – design studio

Hi there, I´m

Alejandro

BRAVO

GRAPHIC

D

ESIGNER

ABOUT ME

I am an interdisciplinary
designer with a
background in

Graphic Design

and Marketing.

Love telling stories by visual narratives through design and solving communication needs from branding, marketing and UI/UX, developing experiences that connect with people.

I have experience in the creation and execution of marketing strategies in various sectors such as Fashion, Technology, Retail, Health, among others.

Proactive, resolute person, with analytical and strategic capacity towards an assertive communication, focused on the target market and brand positioning in the mind and heart of the consumer.

INTERESTS

Background

STUDIES

MASTER:

(MML) Dirección de Marketing
y Comunicación de Moda y Lujo

ESIC Marketing and Business School

MADRID 2024

BACHELOR DEGREE:

Diseño Gráfico

Universidad del Cauca

POPAYÁN - 2016

CERTIFICATE

Gerencia en Marketing Digital

Universidad ICESI

Bogotá - 2022

Branding - The power of brands

Universidad UTADEO

BOGOTÁ - 2021

Skills

Brand design
Branding
Marketing 360
Web design /Wordpress
Digital Marketing
Packaging
Internal Comunication
3D

soft skills

LANGUAGES

SOFTWARE

Illustrator

Photoshop

Indesign

After Effects

Marketing:

OFFICE:

WORK

WORK EXPERIENCE

Throughout my career I have developed largely as a freelancer, tackling design projects for different commercial sectors such as fashion, health, consumer products, technology, fintech, professional services, among others.

I have also had the opportunity to link directly with agencies and private companies, where I have been of support in visual and strategic communication processes, strengthening digitization through the creation and development of valuable content to expand their reach and connect with their audience, improving their positioning and digital presence.

AURAL Centros Auditivos (LATAM)

Jan 2021 – May 2022 Colombia

June 2022 – Actually

Venezuela – Ecuador

Position: Marketing & Design.

360º marketing strategies.
Digital marketing.
Lead acquisition.
Digital content creation, images and video.
Web design and maintenance.
Internal corporate communication.
Event coordination.

ONCE GROUP - Agencia BTL

May 2019 – Dec 2020
Fintech Sector.

Position: Graphic Designer.

Identity design and advertising material for projects and events.
Corporate brand design and specialized event design.
Pop material design for ATL and BTL marketing campaigns.
RRSS management and handling.

ANTONIETTA S.A.S

Nov 2011 – Feb 2019

Women’s Fashion Brand

Position: Coordinator of Marketing .

Development of language, identity and graphic brand ecosystem.
Design of commercial, marketing and branding campaigns.
Design and management of experiences such as collection launches and showrooms.
Design and management of content for RRSS.