Aural is a network of Hearing Centers with more than 45 years of experience and presence in several countries in Europe and Latin America. Its commercial proposal is a synergy between its main product, WIDEX™ hearing aids, and the provision of professional and specialized services around the hearing needs of patients. Its business model has two commercial pillars: retail sales with its own points of sale and experience centers, and the wholesale distribution of Widex™ products and their complements.

A strategic communication applied to the different media and formats in which the brand is present, both commercially and corporately with its distributors, partners and most importantly its employees. This communication must represent the commercial and business ideals of the brand, always strictly connected to its visual identity.

We develop a communication appropriate to the market to which the brand is addressed with a very professional look that represents the commercial and business ideals of the brand, always strictly connected to its visual identity, the personality of the brand and the positioning achieved over the years, but in turn demonstrate a friendly and close speech for its users. all this, aligned with the brand language of your Widex™ product.

Harmony – Bravo

Harmony

Aesthetic Clinic

THE CLIENT

Harmony is a brand dedicated to highlighting the holistic beauty that comes from the perfect harmony between the smile and the face. At Harmony, we understand that true beauty is not only found in a radiant smile or a well-groomed face, but in the synergy that is created when the two complement each other in a balanced way.

REQUIREMENT

A brand that communicates two services as one, the professional dental care service and the expertise in facial treatments, all in a compact visual identity that connects the brand values with the needs of its customers.

SOLUTION

We developed a very versatil but professional brand, we have created an accessible, easy to read and visually balanced design. We used a sans serif typeface that provides legibility and timelessness, and conveys a modern and professional vibe. The character spacing is wide, offering a refined layout and resulting in a sophisticated identity.

SERVICES

BRAND BRAND

BRANDING BRANDING

CONTENT CONTENT

HARMONY

AESTHETIC CLINIC

THE CLIENT

SECTOR:

Dental Health & Aesthetic

CLIENT NEEDS

SOLUTION

DENTAL CARE

The tooth is the representation of digital dentistry as a fundamental component of the clinic, where the technology and the most advanced techniques are available to patients.

BALANCE

Balance is another fundamental value that connects dental and orofacial care services.
Represented by the proportions in the slim and wavy lines.

BEAUTY

Another important element is beauty as a value not only aesthetic, but more of well-being.
The woman’s expression represents a serenity that reflects both her external and internal beauty.