Aural is a network of Hearing Centers with more than 45 years of experience and presence in several countries in Europe and Latin America. Its commercial proposal is a synergy between its main product, WIDEX™ hearing aids, and the provision of professional and specialized services around the hearing needs of patients. Its business model has two commercial pillars: retail sales with its own points of sale and experience centers, and the wholesale distribution of Widex™ products and their complements.

A strategic communication applied to the different media and formats in which the brand is present, both commercially and corporately with its distributors, partners and most importantly its employees. This communication must represent the commercial and business ideals of the brand, always strictly connected to its visual identity.

WIDEX – Bravo

WIDEX™

HEARING AIDS

THE CLIENT

Widex is one of WSA’s key hearing aid brands in the high-end B2B2C segment, aimed at the independent professional seeking a hearing experience wrapped in a device with an intuitive and sophisticated user-focused design.

REQUIREMENT

Widex is a brand with an international presence, so it needs commercial partners who are not only responsible for marketing the product, but also for maintaining a discourse and communication in line with its brand value to keep the positioning and the brand equity.

SOLUTION

We develop a communication appropriate to the market to which the brand is addressed with a very professional look that represents the commercial and business ideals of the brand, always strictly connected to its visual identity, the personality of the brand and the positioning achieved over the years, but in turn demonstrate a friendly and close speech for its users. all this, aligned with the brand language of your Widex™ product.