Aural is a network of Hearing Centers with more than 45 years of experience and presence in several countries in Europe and Latin America. Its commercial proposal is a synergy between its main product, WIDEX™ hearing aids, and the provision of professional and specialized services around the hearing needs of patients. Its business model has two commercial pillars: retail sales with its own points of sale and experience centers, and the wholesale distribution of Widex™ products and their complements.

A strategic communication applied to the different media and formats in which the brand is present, both commercially and corporately with its distributors, partners and most importantly its employees. This communication must represent the commercial and business ideals of the brand, always strictly connected to its visual identity.

We develop a communication appropriate to the market to which the brand is addressed with a very professional look that represents the commercial and business ideals of the brand, always strictly connected to its visual identity, the personality of the brand and the positioning achieved over the years, but in turn demonstrate a friendly and close speech for its users. all this, aligned with the brand language of your Widex™ product.

Branding – Bravo

BRANDING

Let´s become unique and unforgettable

"A product can quickly become obsolete,
but a successful brand is timeless."
- Stephen King

TYPES OF BRANDING

Personal Branding Product/Service Branding Corporate Branding

PERSONAL BRANDING

Brand building around a person, either a public figure or a professional who provides some kind of service or represents a product.

PRODUCT BRANDING

It focuses on building an identity and a communication language around a specific product or service.

CORPORATE BRANDING

Also known as umbrella brands, these are built around companies that seek to bring together different lines of products or services under one solid identity.

What it takes toBuild

a Brand

The essence

Intangible

The presence

Perceptible

personality

Communicable

The essence

Intangible

the Soul

VALUE PROPOSITION

A brand’s value proposition is that customers can expect when they engage with a company’s products or services. This includes every touchpoint with the brand, the experience of using the product or engaging with the service, and the price paid. A strong value proposition should answer many questions: “WHAT, WHY, WHEN, WHERE and “HOW does it do it?”

PURPOSE

Giving a brand a purpose humanizes it and helps create a more meaningful inspirational impact that connects with people. Is about being able to create a way to talk to your consumers on a more relatable level and not exclusively from a sales intent.

BRAND VALUES

Brand values are the basic beliefs and ideals held by a company. They are the foundations of a company’s actions. Unlike the value proposition, they do not answer specific questions, they must be present in everything the brand stands for.

THE CLAIM

Phrase that synthesizes the value proposition or fundamental purpose of a brand.

Its role, beyond recall and positioning, is to inspire consumers and show them what a brand stands for and what its products can help them achieve.